Why Digital Strategy Is Now Essential in Tennessee
The demand for home improvement in Tennessee is rising — but so is competition. If your business isn’t using a clear digital strategy, it’s falling behind.
Digital marketing levels the playing field. You don’t need to outspend your competitors — you need to outsmart them.
Start with Paid Search for High-Intent Leads
Google Ads allows you to target homeowners searching for services right now.
- Use keyword phrases like “window replacement in Knoxville” or “kitchen remodel near Nashville.”
- Focus on zip codes and neighborhoods that align with your ideal job types.
- Set up call tracking to know exactly which ad led to which customer.
Build Authority with SEO Content
SEO isn’t just for big brands. With consistent blog content, city landing pages, and smart keyword use, your site can rank well in your local market.
Topics to write about:
- “What does a deck cost in Tennessee?”
- “Best time to replace a roof in Chattanooga.”
- “How to finance a remodel in Tennessee.”
Make Your Website Mobile-First and Fast
More than 70% of homeowners search from their phones. Your site needs to load fast, look sharp, and have click-to-call buttons.
- Use high-quality project images
- Avoid long blocks of text
- Make your contact forms visible on every page
Retargeting and Local Facebook Ads
Reach homeowners in your area with targeted social media campaigns:
- “Schedule a free quote” ads with service-area targeting
- Video clips of customer testimonials
- Before-and-after carousel ads
Follow up with retargeting for anyone who visited your site but didn’t call.
Email Marketing for Past and Cold Leads
You already paid for those leads — don’t let them go cold.
Send:
- Monthly project spotlights
- Seasonal promotions
- Tips for maintaining past work
Segment your list by project type, service area, or seasonality for better results.
Know Your Numbers, Scale What Works
Measure cost per lead, revenue per campaign, and lifetime customer value.
Use a CRM that ties your ad spend to real results. This lets you double down on what’s working and cut what isn’t.
Ready to Modernize Your Marketing?
If your Tennessee home improvement business is ready to use digital tools that actually generate business — not just traffic